The 2 soft skills to nurture to become a successful sales person
Photo @Valery Villard
As an entrepreneur, we have to be a multi-tasks magician. And no need to say that we ideally have to be surrounded by people with better skills than we could ever have if we want to grow our business.
But, as a matter of fact, we don’t have all the same goals, the same cash-flow to invest or, even more simple, the same wish to hire. Yes, you are legit to work solo. And for so many reasons. It would be a great topic to cover in one of my posts isn’t it? 🙂
Peter Drucker wrote “The purpose of business is to create and keep a customer“. And this is where I want to meet you today. It’s not always easy to sell our services as, in the end, most of us don’t know how to manage it.
In our courses, we deal with curated technics of selling, once we review that what we have to sell is ourselves and not our services. Looks auckward isn’t it? Trust me, it has sense. And I would need extra time to give you a glimpse on this. When having the topic of this post in mind, I found it hard not to deal with this axis, but you definitely need me to focus on the 2 pillars I promised in my post’s title. This is what you’re expected by the way, ha!
Humble and curious.
Be humble and Be curious.
These are the two traits de caractère you have to develop to be a successful sales person.How about reviewing together explanations?
#1 | Be humble
a – Forbid yourself to have apriori.
Asking questions is one of the key for selling better. If you have apriori, then you will miss the opportunity to ask the right questions. If you don’t ask the right questions, your interlocuteur will understand that you’re not listening and he will s’enfuir, les jambes à son cou.
Les A priori ont la dent dure. This is something we sadly do naturally. How many judgements do we do in a day for example?
And as the specialist of your area, you know that you control 100% of your wedding-planner ‘s job. This is where humility will save you. Ok, the clients come to you because you’re a specialist and as the millenial they are, they want to learn from your expertise to get the best services for their wedding.
Being humble will guarantee you to ask the good questions as you will deal with them from scratch, without any comparison with what you’ve done before for other clients.
b – Keep it simple.
Asking the good questions will show your interlocuteurs you have a sincere interest for them. The couple will be reassured as you will speak to him with simple words.
Being a specialist, an expert doesn’t give you the right to make everything ultra complicated for your clients. We all hate when we go to our doctor and that he has to explain what we have with words that scare us. And as a result you’re just K.O due to an unknown virus – So frequent isn’t it?
Apple© is – according to me – the best example ever of humility. All their devices are the most complex ones technically, but the easiest ones to use. Give an iPod or an iPhone to a 5-years-old child: you would be surprised that he could show you something that you never knew beforehand.
Stay humble to your clients-to-be. There are the only one to decide to go from a client-to-be to a client-of-yours.
#2 | Be curious
Curiosity is an incommensurable great quality you should develop. Don’t be shy!! Remember when you were a kid: so many questions you asked because you wanted to know everything, every single seconds, from anyone. And maybe you heard many times “la curiosité est un vilain défaut”. Pouahhh… Such a mistake!
I truly believe this is the number one quality an entrepreneur needs to develop and cultiver, daily!
Being curious is the key.