Avoid 5 recurring no-no’s 85% of destination wedding-planners do
Photo @Valery Villard
(and literally kill their business)
It is a standard practice for all entrepreneurs to improve their sales skills.
☆ In the specific wedding industry, it is a commun thing also that women become entrepreneur because they are passionate. Passionate to flowers.. passionate to plan.. passionate to design. Yup! But that’s a fail to only envisage your business. Too rare are entrepreneurs passionate because they are like a Swiss Army knife of superpowers. Wait, it’s not true.
☆ On all the planners i have been lucky to train and mentor those past 8 years, the majority of them have gaps in sales technics. And it is super super sad!
☆I know so many great wedding-planners that are greatly organized, that have great ideas and capacity to handle with big challenges. But sadly… they don’t have enough clients.
☆Why?Because they are bad at selling!
Here you go: these are the top 5 recurring mistakes to avoid and then to be able to be better sales person, from now?
⓵ | Talking without having exchanges. That is to say: discussion!
⓶ | Using technicals words. So boring. Your millennial clients want simple explanations.
⓷ | Ensuring constant attention. Come on.. You’re not there to shine. Your clients-to-be have to be your only focus of attention!
⓸| Sugarcoating the truth. You will pay it sooner or later.
⓹ | Being overrunning. Please, hold your row! One of your mission is to be as discret as efficient.
☆ Ready to work on those? How would you train yourself on this?